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It's a glow that goes outside-in.

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Customer transformations

Our Best Seller: Truly Non-Toxic Dry Shampoo + Mermaid Texturizing Spray

Mermaid Texturizing Sea Salt Spray: Boost Growth, Texture and Softness Naturally

Mermaid Texturizing Sea Salt Spray: Boost Growth, Texture and Softness Naturally

Mermaid Texturizing Sea Salt Spray: Boost Growth, Texture and Softness Naturally

$24.99 USD
$24.99 USD

Organic Products That Work Better Than Their Conventional Counterparts

Skip the Greenwashing and Trust Our Safe, Effective Products!

I was so sick of trusting 'certifications' only to find toxins listed clear as day on the ingredients list! 😵‍💫 So, for the past few years I've carefully curated and formulated products that are not only truly non-toxic but nourishing and even more effective than boxstore products! 🎉

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Get To Know Us

  • No Green Washing

    You can relax and feel rest assured that these products are the cleanest that can be sourced, that they are organic and there are no unnecessary ingredients.

  • Eco Friendly

    We work really hard to create products that have sustainable and biodegradable packaging. Along with being cruelty free and NEVER tested on animals. We seek to leave less of a carbon footprint.

  • Mother and Women Owned

    Developed and hand crafted by a dedicated mom who values the importance of using safe and nourishing ingredients on both ourselves and our families.